SAN DIEGO, May 22, 2006—Adrienne Moch/Writing & Editing received the Most Innovative Product or Marketing Micro Business Award from the San Diego Regional Chamber of Commerce at a May 19 luncheon ceremony. It was one of a dozen small and micro businesses honored by the Chamber during its annual Small Business Awards.
In the 21 months since establishing her writing and editing business, Moch has differentiated herself by innovatively using her corporate color—purple—and her name (Yo Adrienne!), to make memorable impressions with potential clients. She features purple in everything from her marketing collateral and promotional products to her wardrobe, purse and fingernail polish.
“As a sole proprietor, I am constantly challenged to ensure my marketing efforts hit their mark, despite the fact that I’m working within a modest budget,” Moch said. “I’ve found the repetitive use of purple is a real attention-getter. I even submitted my award materials to the Chamber on a purple clipboard.”
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