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 NAWBO San Diego's BRAVO! Awards

The San Diego chapter of the National Association of Women Business Owners (NAWBO) will host its annual BRAVO! Awards on Thursday, May 14. The dinner event will take place at the Crowne Plaza Hotel--San Diego.

The evening's focus is honoring local women business owners. Our keynote speaker is Sarah Reinertsen, the first female above-knee amputee to complete the Ironman Triathlon and compete on The Amazing Race.

I'm president of NAWBO San Diego, so your support of this event would mean a great deal to me. Registration is available at nawbo-sd.org. Early-bird pricing is available through April 30.

Client Focus: NuttZo

Danielle LiVolsi's focus on fitness and nutrition was enhanced after adopting two malnourished boys. In her quest to prepare flavorful, super-nutritious foods for them, she developed NuttZo, an Omega-3 powerhouse blended into a delectable butter. I've never been fan of "healthy" peanut butter...but NuttZo is great! Visit gonuttzo.com to learn more.

Watching Your Budget?
Run a Tab!

If the idea of having a personal editor is intriguing to you, check out my Run a Tab service. The process is simple:
  1. You send me items to edit, anything from a sentence to a page or two.
  2. I promptly return my edits, sometimes within minutes, but always within 24 hours.
  3. I send you one invoice at the end of the month.
Make sure your writing reflects your professionalism...for a modest investment. Call 619- 291-4645 or e-mail me to open your tab.
 

 The Write Stuff
Spring 2009  Volume 5 Issue 2

A Potpourri of Writing Pointers

It's more important than ever to make a great impression with your written materials...websites, marketing collateral,  newsletters, articles and even e-mails. Get a competitive edge  with the following tips.

It's About Them...Not You
"I" and "we" may be the most overused words in marketing material. That's not good, since your audience's priority will  always be wanting to know what's in it for them.

You'll see a subtle yet important difference when you write for  your audience rather than to it.
  • I provide superlative writing and editing services.
  • Your written materials will be enhanced when you take advantage of my superlative writing and editing services.
The first bullet is all about me, while the second is focused on my potential clients. Which message do you think is more likely to bring me new business?

Less is More
I've communicated this message before, but it's certainly worth repeating. While you care deeply about your product or service, your audience is not as engaged...so the more succinct your written materials are, the better.
  • Get quickly to the point
  • Use reader-friendly bullet points
  • Remove content that's unnecessary based on an objective party's opinion

Potential clients are often looking for reasons not to spend money...so sometimes you shoot yourself in the foot if you offer too much for them to contemplate.

KIS
This is my acronym--Keep It Simple--because I don't like "stupid," which is part of the KISS Principle. Outside of academia, writing should not be used to showcase your vocabulary. Consider the following word sets:
  • missive & letter
  • preclude & prevent
  • allay & alleviate
  • superfluous & unnecessary
The words in each bullet mean the same thing...but the first ones are a bit less common, so they're more likely to be misunderstood. Use simple language so you don't "lose" anyone.

Happy spring! If you need a talented, responsive and economical writing or editing resource, please think of me. Visit adriennemoch.com to learn more and call (619) 291-4645 to discuss your needs.
         

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